Cybersecurity and data protection in e-commerce

Abstract

Cybersecurity protects information through encryption, password management, access policies and firewalls against external threats. Its objective is to assess the impact of cybersecurity and data protection strategies on consumer confidence and purchasing decisions in e-commerce platforms in the ice cream consumption sector in the city of Cuenca. A mixed methodology was used, combining qualitative and quantitative surveys to capture the perception of 91 users. The results show that 57.14% of respondents consider data protection measures to be effective, while 82.42% attach great importance to transparency in the handling of their information. The research reveals a positive correlation between the perception of online security and willingness to purchase, highlighting that consumer trust platforms with robust cybersecurity measures more. Improving security practices and maintaining transparent communication are key to fostering user trust and loyalty in e-commerce.

Keywords: Data security, Computing and development, Information technology, Statistical data, Information user.