Continuing education services aimed at professionals through social networks of the Academic Center for Comprenhensive Trainig (CEACI)

Abstract

The article refers to marketing on social networks of the CEACI Academic Center for Comprehensive Training with the aim of developing professional skills. A mixed methodology that integrates qualitative and quantitative approaches was used to obtain a comprehensive understanding of the topic presented. The results reveal which are the most used network platforms to search for information about educational programs. Users show a preference for content such as detailed information, student testimonials and informative-educational videos. This highlights the importance of knowing potential clients and prioritizing this type of content to maximize the effectiveness of educational market opportunities and optimize income, as well as alternatives for professional training in specific areas. A relationship is observed between the influence of social networks and the decision to enrol, highlighting the importance of the prestige and reputation of the institution, as well as the recommendations of other professionals.