Model for the co-creative management of academic products for professional development in tourism

Abstract

Is recognized the importance of ongoing training for workers and executives in tourism companies due to the competitiveness that characterizes the industry, which demands strategic, systemic, ongoing, and integrated training. Considering identified shortcomings in the management of professional development in the tourism sector, this research was conducted with the objective of validating a model for the co-creative management of academic product of professional development. A mixed paradigm is followed, employing theoretical methods such as analysis and synthesis, historical-logical analysis, induction and deduction, systemic approach, and modeling. At the empirical level, expert judgment (25 subjects, with high and medium competency coefficient) and a Likert-type questionnaire were applied, with high reliability. The data were processed using SPSS version 25, the statistics Cronbach's alpha and Kendall's concordance coefficient. The model is based on epistemological foundations from philosophy, sociology, psychology, and pedagogy. It is composed of its objective, four principles, three requirements, and is structured into three subsystems: co-creative organizational management of professional development, academic product, and information and communication. It also provides a methodological procedure for implementing the model, comprised of five phases, with their corresponding stages, activities, techniques, and results. Experts agree on the validity of the proposal and its applicability, as it ensures the empowered involvement of professionals, strengthens the school-business bond, and fosters a contextualized approach to professional development, all while promoting continuous improvement.