Artificial Intelligence and the Labor Market in Ecuador: Analysis in the Financial Sector

Authors

Keywords:

Artificial Intelligence, labor market, Ecuador, Productivity

Abstract

In this article, we analyze the impact of Artificial Intelligence (AI) on the labor market in the financial sector in Ecuador, using a quantitative and descriptive approach. Data collection was carried out through a survey applied to 261 employees of traditional banks, cooperatives, and insurance companies, in which we asked about four dimensions: AI Implementation, AI Adoption, Labor Transformation, and Skills Development. The results show that most employees view the implementation of AI positively in terms of productivity, although there are concerns about its impact on professional development, such as limited career advancement and task automation. The adoption of AI has been moderate, with a widespread willingness to work with these technologies, but there is also uncertainty about their effects on employee skills and autonomy. Globally, we observe that AI is transforming the financial sector, improving efficiency and service personalization. In Ecuador, although implementation has been successful in some cases, challenges persist, such as the need for workforce retraining and improvements in technological infrastructure. We conclude that AI is creating new jobs and driving a transformation in the sector. However, we recommend strengthening digital education and continuous training to ensure an equitable transition to an AI-driven future labor market.

Author Biographies

Fernanda Marichale A., master's students

Fernanda Estefanía Marichale Acosta is Ecuadorian. She holds a degree in Public Accounting and Auditing from the Universidad Estatal de Milagro and is currently pursuing a Master’s degree in Business Administration and Management at the Universidad Bolivariana del Ecuador.

Her professional experience focuses on administrative and human talent management in private companies, with an emphasis on how new technologies can optimize processes and improve productivity in the workplace.

Lenin Gavilanez, master's students

Lenin Ismael Gavilanez Ortiz is an Ecuadorian Electronic Engineer in Control and Industrial Networks from the Escuela Superior Politécnica de Chimborazo. He is currently pursuing a Master's degree in Business Administration and Management at the Universidad Bolivariana del Ecuador. With extensive experience in the industrial and commercial sectors, he is proficient in programming languages and industrial maintenance. He has held roles such as Electrical Supervisor, Site Resident, and Lecturer. Currently, he works as a multidisciplinary technician in the footwear industry.

Marianela de Caridad Morales Calatayud, profesora invitada

Marianela de la Caridad Morales Calatayud is Spanish and holds a Ph.D. in Philosophical Sciences from the University of Havana, Cuba. She is a Guest Professor at the Universidad Bolivariana del Ecuador. Her main research areas align with the themes of the journal, focusing on the business, economic, and/or social environment. She conducts research in the field of Social Studies of Science, Technology, and Innovation, as well as in Social and Educational Sciences in general.

She has numerous publications related to her areas of expertise and teaches postgraduate programs at various universities. She has extensive international teaching experience, as well as expertise in leading research projects, network collaboration, and supervising doctoral and master's theses.

Alejandro Reigosa, Universidad Bolivariana del Ecuador

Alejandro Reigosa Lara. Cuban. He holds a Master’s degree in Business Administration and Management, a Master’s degree in Education with a specialization in Digital Environments, and a degree in Industrial Engineering. He is a professor and Director of Curriculum Design and Integration at the Universidad Bolivariana del Ecuador.

His main research areas focus on administration, processes, logistics, and education. He has published works related to his fields of expertise. He teaches undergraduate and postgraduate programs at various universities and institutes in the country. He has experience in teaching, leading research projects, working in academic networks, and supervising master's and undergraduate theses.

Published

2025-11-06

How to Cite

Marichale Acosta, F., Gavilanez Ortiz, L. I., Morales Calatayud, M. de C., & Reigosa Lara , A. (2025). Artificial Intelligence and the Labor Market in Ecuador: Analysis in the Financial Sector. Universidad Y Sociedad, 17(6), e4971. Retrieved from https://rus.ucf.edu.cu/index.php/rus/article/view/4971

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