Purpose-driven organizations, conscious capitalism, and competitiveness: a problematic relationship, at least

Abstract

This study aims to propose practical elements that can be integrated into organizational management to bridge the existing gap between the implementation of competitive strategies and the pursuit of corporate sustainability. The objective is developed through applied scientific research using the Logical Framework Approach to identify key problems and a triangulated methodology that combines quantitative techniques (closed-ended questionnaires) and qualitative methods (semi-structured interviews). The research adopts a mixed-method design, drawing upon both primary and secondary data sources, including databases from international organizations.

The findings reveal that the global trend toward adopting competitive strategies—where organizations seek sustained individual economic growth and increased market share—contradicts the principles underlying the Sustainable Development Goals (SDGs). Consequently, the study proposes several alternatives that can be applied within organizations to promote sustainable practices that neither restrict business prosperity nor intensify adverse environmental and social impacts. In essence, it calls for translating heterodox sustainability approaches into concrete, actionable strategies. The results are analyzed based on available statistical evidence and the qualitative and quantitative instruments employed throughout the research process.