Innovative journalism and to be able to in convergence context: new influence formats in context modern media

Abstract

The article focuses on Internet media resources related to sociopolitical issues, analyzing their development through diverse methodological perspectives. One of these is the personal approach in journalism, which highlights subject-to-subject interaction as well as the emotional and value-driven dimensions of communication. Additionally, the dialogical approach emphasizes the communicative essence of content and its educational outcomes, while the competency-based approach is directed toward strengthening graduates’ reflective and adaptive abilities in uncertain or extreme contexts. The study applies a wide range of research methods, including theoretical analysis of psychological, pedagogical, scientific, and normative literature, interpretation, comparison, hypothesis formulation, and pedagogical modeling. Empirical methods such as observation, interviews, activity analysis, and tools for measuring communicative self-efficacy are also employed. Statistical techniques support the analysis, including descriptive statistics, Fisher’s F-test, Student’s t-test, and Fisher’s angular transformation. The article traces the historical mediatization of politics through the press, radio, television, and the Internet, emphasizing the distinctive features of power mediatization within globalization, convergence, and demassification. It explores the interaction among digital media, information technologies, and innovative journalism in processes of sociopolitical democratization in Ukraine. Furthermore, it examines the transformation of political information in the information society, the redefinition of boundaries in political science, and the shifting nature of political life. Finally, the study highlights convergent communication practices, new formats of online interaction, and the technological, content, and genre characteristics of digital resources associated with political parties and movements, underscoring the Internet’s potential as a key channel for disseminating political information to society, politicians, and journalists.