The dynamics of visitor experience and reciprocal communication in museums

Abstract

This study addresses the evolving role of museums by examining how visitor experience and interaction can be enhanced through data-driven and interactive design approaches. Museums have transitioned from static repositories of objects to dynamic centers that leverage big data technologies to analyze visitor movements and interactions, thereby optimizing exhibition layouts and improving overall visitor satisfaction. Despite the growing interest in interactive experiences, there remains a lack of comprehensive analyses identifying specific gaps in the literature concerning the transmission of information via spatial design and digital elucidation methods. The primary objective of this research is to explore how all information presented in museums and public exhibitions is conveyed to visitors through interactive design and spatial experience. To this end, the study reviews existing implementations of big data analytics, mobile applications, augmented and virtual reality (AR/VR), and multisensory elements to investigate their transformative effects on audience engagement and learning. It was found that visitor experience is shaped by a multifaceted interplay of factors, including spatial design, technological innovations, multisensory elements, gamification, and social interaction. Moreover, augmented reality and virtual reality environments enable immersive storytelling and democratize access for individuals with mobility challenges. These insights underscore the need for museums to adopt inclusive, visitor-centered management strategies that integrate ICT tools to create personalized and accessible experiences. The study concludes by identifying research gaps related to longitudinal impacts of interactive methodologies and ethical considerations in data collection, suggesting future directions for both theoretical and practical advancements in museology.