New professions in Internet media: authorized authoring, multimedia event, long ride, storytelling

Abstract

The rise of new professions within the digital media sector underlines an emerging gap in research on the changing nature of journalistic roles in the digital age. Thus, the significance of this study lies in the exploration of the deep transformation that digitalization has introduced to journalism. The main goal of this research is to briefly explore the impacts of multimedia, automation, and new professional roles on traditional journalistic practices. Key findings reveal that digital platforms are reconfiguring editorial responsibilities, authors are assuming more and more traditional roles of editorial boards, while specialized professions such as "Title Optimizer" or "Social Media Reporter" show that the media workforce needs more and more specific digital competencies. The implication of the findings is that journalists need to develop new skills, such as data visualization and platform management, in order to remain competitive in the digitalized market. Because of that, this study urges a transformation in journalism education to prepare future professionals for the rapidly changing digital environment.