The role of data journalism in the formation of public opinion in the context of the information society

Abstract

Data journalism represents an innovative approach that integrates big data analytics, data visualization, and information technologies to comprehend and articulate the dynamics of the information society. By meticulously analyzing digital datasets, data journalism effectively presents complex events clearly and understandably. This approach enhances the understanding of the information society by transforming data into compelling narratives, making complex issues accessible to a broader audience, and enabling more informed access to information. Furthermore, data journalism not only delivers information to its target audiences but also fosters social participation through interactive and engaging experiences. This leads to increased transparency in democratic processes, empowering citizens to make informed decisions. The purpose of this study is to explore the critical role of data journalism, which has emerged alongside new communication technologies, in shaping public opinion through interviews with journalists in the field and to assess its impact on social participation.

Keywords:

Data Journalism, Public Opinion, Information Society, New Communication Technologies.