Formation of creativity as a quality of personality in workers of the Cuban business sector

Abstract

A work that contributes to solve the professional problem of how to promote the development of work creativity in the Cuban business sector is presented. The objective is the elaboration of a procedure that contributes to the development of the work creativity of workers of the Cuban business sector. Theoretical methods are used such as: analysis-synthesis, induction-deduction and historical-logical; and empirical methods such as: document analysis, observation, the survey, the interview, the pre-experiment and the case study. Statistical-mathematical methods are used: the percentage analysis, the statistical-descriptive method, and the Wilcoxon signed rank test. The impact achieved is verified in the workers ‘transformations in the productive area of the Turquino Business Base Unit, in Holguín province, Cuba, belonging to the Vegetables Preserving Company, in terms of promoting a better performance in their work functions, with emphasis on flexibility, independence, intellectual curiosity and originality during the preparation of products and the provision of services of social necessity and utility in the labor context.