Castro Vélez, W. O., Erazo Álvarez, J. C., Jácome Ortega, M. J., & Luna Altamirano, K. A. (2025). Experience marketing: Strategies to generate long-term loyalty. Universidad Y Sociedad, 17(1), e4913. Retrieved from https://rus.ucf.edu.cu/index.php/rus/article/view/4913